1. Introduction.

MoonChild Direct respects the privacy of every individual who visits its Web sites and uses its services. This privacy statement provides notice of the standards and terms under which MoonChild Direct protects the privacy of information supplied by visitors to sites on the World Wide Web that are owned and operated by MoonChild Direct, including www.moonchilddirect.com. This privacy statement provides notice of our information collection practices and of the ways in which your information may be used. This policy may change from time to time, so please check back periodically to review this information.

2. Personally Identifiable Information.

MoonChild Direct typically receives specific data about its Web site visitors only when such information is provided voluntarily, such as when our visitors request information, purchase or enroll for services, or send us e-mail. Of course, some of these activities require that you give us information, such as when you make a purchase, use a credit card or electronic payment service to pay for MoonChild Direct services, or request certain types of information.

We collect the following types of information about you.

When you provide personally identifiable information to MoonChild Direct through one of our Web sites, it will be used to fulfill your specific request. However, MoonChild Direct reserves the right, in its discretion, to send you bulletins and other important information about your MoonChild Direct services.

MoonChild Direct currently only sends service communication e-mails through www.moonchilddirect.com, and does not send marketing e-mails or newsletters through www.moonchilddirect.com. The service communication e-mails are essential to our registering you for service and to our continuing provision of services to you. Therefore, you may not opt out of receiving these e-mail messages.

MoonChild Direct will not, however, sell, trade, or otherwise disclose your personally identifiable information unless we are authorized or legally required to do so, or in the case of imminent physical harm to any person. On those MoonChild Direct sites where you may provide MoonChild Direct with credit card, electronic payment service, or other ordering information via the Web, MoonChild Direct protects and secures this information by employing commercially customary Web-based security and encryption protocols, an example of which is the Secure Socket Layer (SSL). On those sites where you voluntarily offer any feedback, data, answers, questions, comments, suggestions, ideas or the like, MoonChild Direct will treat that portion of the information as non-confidential and non-proprietary and, except as otherwise expressed in this privacy statement, MoonChild Direct assumes no obligation to protect such information from disclosure.

3. Non-Personally Identifiable (Generic) Information.

In general, MoonChild Direct gathers some generic information automatically. Generic information does not reveal the identity of the visitor. It usually includes information about the Internet address assigned to your computer, the number and frequency of visitors, and the MoonChild Direct sites visited. MoonChild Direct gathers this information for the limited purpose of determining customer service and Web site needs. We accomplish this by using certain technologies, including “cookies” (a technology that can be used to provide the visitor with tailored information about MoonChild Direct services). MoonChild Direct does not combine information collected in this way with any personally identifiable information. You can set your Web browser to notify you when you receive a cookie and you can refuse it. However, refusing some cookies may make it impossible to use or navigate the MoonChild Direct Web site properly.

4. Your MoonChild Direct-Hosted Web Site, Bulletin Boards, Chat Rooms and Third Party Sites.

Information that you disclose in a public space, including on any bulletin board, chat room, or Web site that MoonChild Direct may host for you as part of your MoonChild Direct services, is available to anyone else who visits that space. MoonChild Direct cannot safeguard any information you disclose in these locations. Additionally, MoonChild Direct Web sites may contain links to sites that belong to third parties unrelated to MoonChild Direct. MoonChild Direct cannot protect any information you may disclose at these sites and recommends that you review the privacy policy statements of those sites you visit.

We post customer testimonials on our web site which may contain personally identifiable information such as the customer's name. We do obtain the customer's consent prior to posting the testimonial to post their name along with their testimonial.

5. Exceptions and Limitations.

Notwithstanding the foregoing and in compliance with applicable laws, MoonChild Direct (i) cooperates fully with state, local, and federal officials in any investigation relating to any content (including personal or private electronic communications transmitted to MoonChild Direct) or purported unlawful activities of any user of the MoonChild Direct Service, and (ii) takes reasonable measures to protect its proprietary rights. For the limited purposes of accomplishing such cooperation and measures and in compliance with applicable laws, MoonChild Direct may be required to disclose personally identifiable information.

In addition, MoonChild Direct may elect to monitor the areas of communication of any kind (i) to satisfy any law, regulation, or government request; (ii) if such disclosure is necessary or appropriate to operate MoonChild Direct’s business; or (iii) to protect the rights or property of MoonChild Direct or others.

6. Applicable Laws.

AS A MATERIAL CONDITION OF USING THIS WEB SITE OR MOONCHILD DIRECT’S HOSTING SERVICES, OR BOTH, CUSTOMER AND MOONCHILD DIRECT AGREE THAT THE USE OF THIS SITE IS BOUND AND GOVERNED BY THE LAWS OF THE STATE OF FLORIDA AND OF THE UNITED STATES OF AMERICA, REGARDLESS OF WHERE CUSTOMER MAY RESIDE, ACCESS THE INTERNET, OR CONDUCT HIS, HER, OR ITS BUSINESS.

MOREOVER, CUSTOMER ACKNOWLEDGES AND AGREES THAT MOONCHILD DIRECT RECEIVES AND STORES PERSONALLY IDENTIFIABLE INFORMATION ON SERVERS LOCATED WITHIN THE UNITED STATES OF AMERICA. FURTHERMORE, CUSTOMER ACKNOWLEDGES AND AGREES TO SUCH FLOWS OF HIS OR HER PERSONALLY IDENTIFIABLE INFORMATION ACROSS BORDERS FROM HIS OR HER COUNTRY TO THE UNITED STATES OF AMERICA.

SPECIAL NOTICE TO CUSTOMERS LOCATED OUTSIDE THE UNITED STATES OF AMERICA.

MoonChild Direct’s Web site and services are operated by MoonChild Innovations, Inc., a corporation existing in the State of Florida, United States of America. MoonChild Direct’s site and services can be accessed by visitors and customers from countries around the world. Such countries may have differing laws with respect to Internet communications, the formation of contracts, consumer protection issues, privacy, and the transfer of personally identifiable information.

7. Changes in this Privacy Statement.

If we decide to change our privacy policy, we will post those changes in this privacy statement, on the home page, and in other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.

We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here, by email, or by means of a notice on our home page.

8. Contact Us.

If you have any questions or suggestions regarding our privacy policy, please contact us via email, or at our postal address:

MoonChild Innovations, Inc.
Attention: Privacy Officer
7143 State Road 54, #121
New Port Richey, FL 34653

9. Access to Personally Identifiable Information.

If your personally identifiable information changes, or if you no longer desire our service, you may update it by making the change on our member information page or by e-mailing our Customer Support.

10. Sharing of Information.

Agents

We use an outside credit card processing company to bill you for services. This company does not retain, share, store or use personally identifiable information for any purposes other than to bill you for our services.

Service Providers

We use other third parties to provide various additional services for you on our Web site. When you sign up for the additional services, we will share certain elements of the information you provide to us as necessary for the third party to provide that service.

The following table discloses basic information about the service providers with whom we may share your information. For each service provider, we tell you

Please note: In most cases, the third party service provider has its own posted privacy policy. MoonChild Direct does not control the operations of any third party service provider and makes no representations or warranties about any third party service provider’s compliance with its own posted privacy. For each service provider, we include the URL of that service provider’s home page so that you can read their privacy policy or contact them with any questions you have about their practices for collecting, using, and disclosing information they gather through their Web site or online services.